Building Successful Brands In Social Media - Starbucks and Pizza Hut

In a recent article from QSRweb.com the website released an infographic which highlights the top 10 restaurants in social media. The infographic ranks quick serve restaurant brands by popularity of likes, followers, subscribers and score on Facebook, Twitter, Google+, Pinterest, YouTube and Klout. Among all 10 brands that are taking advantage of social media, Starbucks comes in first place while Pizza Hut shows an impressive following in several platforms.

In this age of social networking, brands are increasingly finding new ways to interact with their customers as well as build their brands  through social media. While many brands are skeptical of social media, others have jumped on this golden opportunity to drive advocacy through them.

Like Starbucks and Pizza Hut, how can social media help drive advocacy for your business?

Imagine all your satisfied customers becoming your brand advocates and instantly generating positive word-of-mouth about your business to all their friends, family and colleagues on Facebook, Twitter and other social media platforms.

According to the results of emphatica.com latest Consumer Insights Panel findings, nearly three in four consumers use Facebook to make retail and restaurant decisions. This is a clear indication of how important social media channels are becoming as a source of information as well as recommendations.

A word of caution for building brand with social media, a successful social media strategy is about much more than just accumulating the highest number of "likes" or followers. Real success will come from how effectively you engage your followers and how well you use that engagement to improve your bottom line. 

Are you ready to turn your happy customers into brand advocates? 

Below are the infographics posted by QSRweb.com showing some restaurant brands that are utilizing the use of social media and its impact